DNA for Platypus uncovered

Interesting story. Scientists has mapped the DNA for Platypus.

http://news.bbc.co.uk/2/hi/science/nature/7385949.stm

However it will be even more interesting if we could find out how the DNA tell the cells to replicate and form an actual Platypus ....

I believe this is the only area that public founds are needed (instead of market driven). Because we all will be interested in this and the use of it will be hardly seen till later stages (i.e medical uses).